Project Stkeholder Summary
§ stakeholders are groups/individuals who may affect / be affected by the project
§ identify stakeholders is a continually process throughout the project lifecycle
§ identify stakeholders, communicate and engage them, manage expectations and focus on satisfaction
§ stakeholder satisfaction is a key project objective
§ the Project Manager is responsible for the engaging and managing the various stakeholders in a project
1.1 Identify Stakeholders
1.2 Plan Stakeholder Management
Identify Stakeholders
§ identify stakeholders and document their importance/influence (=active involvement) /impact/interest/involvement
§ 3 ‘I’s: importance, interest, influence
§ stakeholders from operation process needed to be included
§ determine the stakeholders’ hot buttons (what response in specific situations) and develop support strategies
§ procurement documents are used for determining external stakeholders such as the seller
§ stakeholders have the greatest influence in the initial stage of the project
§ stakeholder analysis matrix is part of the stakeholder management strategy (output of identify stakeholders)
§ Salience Model: describing stakeholders based on the power (influence), urgency and legitimacy
§ document only influential stakeholders if there is a large number of stakeholders
§ document the impact using a power/influence grid, power/interest grid, influence/impact grid, salience model
Plan Stakeholder Management
§ management strategies to engage stakeholders throughout project lifecycle
§ Stakeholder Management Plan contains: current/desired engagement levels, scope and impact to stakeholders, interrelationships, communication requirements and forms, how to update the plan
§ The distribution of this plan requires precautions as the engagement level of stakeholders is a very sensitive information
§ Engagement Level
§ Unaware
§ Resistant: resistant to change
§ Neutral
§ Supportive: supportive of change
§ Leading: actively engaged for project success
§ Stakeholder Engagement Assessment Matrix: (C-current level, D-desired level)
Manage Stakeholder Engagement
§ aim: increase support and minimize resistance from stakeholders by addressing issues
§ the communication requirements of individual stakeholder are recorded in the Project Communication Plan
§ PM may call upon sponsor for assistance
§ communicate and work with stakeholders to meet their needs/expectations and address issues
§ build trust and resolve conflicts, negotiation skills, communication skills
§ need to communicate bad news/issues in a timely manner
§ feedback from stakeholders is stored in OPA
§ the Issue Log (Action Item Log): to identify issues/define impacts, owner (most important element) and priority/with due date
Control Stakeholder Engagement
§ monitor overall stakeholder relationships and adjusting strategies
