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Communication – a critical link

Communication is a two way feedback system and we must act on the feedback received to remain effective and influential. Communication is a critical link between people and information (not data). A great  leader uses this understanding well and communicates based on the needs of their stakeholders. They are at ease while communicating with the top leadership as equally comfortable communication with end users, clients or any other entity. Effective and assertive communication are a must for any leadership role.

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